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JORIK - LIL KLEINE launches his own Fashion Label

JORIK Jorik Scholten, also known as Lil Kleine, launches his own clothing line 'JORIK'. From February 28, we can get hold of these gems. In this collection, self-assurance and comfort are at the top of the list. These are two starting points that make us very happy, Jorik. He says that the label is very close to itself: 'It stands for me how I feel, how I live, what I stand for and what I want to radiate.' ...

PARFOIS CONNECTED WITH FRANCHISE PARTNER

For Believers connected Parfois with a Franchise partner for The Netherlands. Accessory brand Parfois made a flying start in the Netherlands in 2017 and continues this line for a while. The company opened a new store in Zwolle December 2017. After Amstelveen, Eindhoven, Rotterdam, The Hague and Utrecht, women can now also visit a store full of accessories in Zwolle. The Portuguese brand Parfois opened its sixth Dutch shop on Sunday 17 December 2017 at Diezerstraat 21. "We just want to be t...

Recruitment - Senior Designer & Creative Manager

Are you a Senior Designer or Creative Manager? Looking for a new challenge to work for an international vertical retail organisation with strong global growth? Check our recruitment page, we have multiple job opportunities available. More info at http://for-believers.com/new/recruitment/ ...

Google shows how busy your favourite store is

World's biggest search engine has added a new feature: it now shows how busy your favourite store is. Google has announced it in an update, informing people the best time to go shopping, or how to avoid the busiest hours and save time. Millions of stores worldwide are equipped with the feature, including some Dutch companies. The option is only available for mobile devices. When searching for example for 'de Bijenkorf Amsterdam' and tapping 'more about', the info will display itself ...

Why it makes sense to recruit talent during the summer

Most companies think that the best time to recruit new talent is January. This however, is a common mistake. Research shows that companies indeed search for new employees in January, out of the sheer belief that candidates aim to start the year (looking for) a new challenge. The actual situation is different; while the amount of new job opportunities declines over the summer, the number of applications per vacancy increases significantly. Data from last year shows that the number of appl...

See you in Berlin

Trade shows are that time of the year when brands, distributors, media and fashion professionals all meet up on one spot. Apart from showcasing your business competences, it is an excellent opportunity to spot new trends, size up the competition, getting informed on latest technologies and strengthening your network. Since this is what For Believers does year round, our in depth knowledge and global network enables us to be a step ahead in providing the right business opportunities...

Co-founder Berlin's 'Premium' to launch new fashion fair in London

Klaus Vogel, the co-founder of the Berlin fashion fair 'Premium' is to establish a new exhibition in the UK. Together with his daughter and trend agency WGSN, Vogel will be organizing 'WeAr Select' in London. Launching in January next year, WeAr will open its doors to international buyers, merchandisers and media to explore a hand-picked selection of the best, most creative up and coming designers as well as leading established brands. There will be a maximum of 300 desig...

Dutch online market is booming

The Dutch online market is booming: it has seen a 19% rise in purchases for the first quarter in 2015. Dutch consumers made 35.6 million online purchase transactions, compared to 30 million in the same period last year, according to latest research on online consumer spending. Eighty percent of online purchases are products like clothing and electronics. The remaining twenty percent are services like holidays and insurance. The largest growth in purchases was seen in the sal...

Zalando buys Bread & Butter trade fair

Zalando, Europe's largest specialist fashion and footwear e-tailer, has bought Berlin's insolvent urban and streetwear fair Bread & Butter. In doing so, the German e-tailer has secured the future of the fashion fair. The German online retail giant has specified that the edition being held this July will be the last one organised in the current structure. The last regular edition of the trade fair will take place early next month (7 - 9 July) at the for...

Michael Kors to open state-of-the-art distribution centre in the Netherlands

Michael Kors to open state-of-the-art distribution centre in the Netherlands Luxury fashion brand Michael Kors is to open a new state-of-the-art distribution centre in Europe. Situated in Trade Port North in Venlo, the Netherlands, the 1,000,000-square-foot facility will service all of the company’s European and Middle Eastern retail, wholesale and e-commerce needs. Construction on the new European Distribution Centre will begin next month and the new facility is expected to create...

How to fashionably stand out in a social media era

Model and YouTuber Anna Grostina on beauty ideals and becoming a social sensation. The importance of social media is stressed for most up-and-coming models, but Latvian newcomer Anna Grostina has found a unique way to utilize the medium. Sharing short films and arty pictures via Instagram and YouTube, Grostina has developed a fan base by avoiding the trappings of selfies and self-promotion. With a show season that included turns at Givenchy, Loewe, and Miu Miu, Grostina is a girl in h...

Fashion world reacts to the Apple Watch

Apple has pulled out the stops in marketing the Apple Watch to the fashion world. But how are fashionistas responding? In an unprecedented marketing campaign estimated to have cost $38 million, Apple has strategically chosen former supermodel Christy Turlington Burns to launch the Apple Watch and took out a 12 page ad in Vogue’s March 2015 issue. Instead of resting on its technical innovation, the Apple Watch marketing strategy is going after a fashion conscious demographic . ...

Luxury must take hold of its digital destiny

Luxury companies have long relied on “heritage” to lend prestige to their products. But heritage without innovation can quickly start to feel dusty and dated. Of course, leading luxury brands are harnessing the power of the Internet to drive exciting new innovations in e-commerce and online communications. Yet these same brands are largely missing the opportunity to embed technology into core business thinking and create new and innovative products and services. Read more ...