JORIK Jorik Scholten, also known as Lil Kleine, launches his own clothing line 'JORIK'. From February 28, we can get hold of these gems. In this collection, self-assurance and comfort are at the top of the list. These are two starting points that make us very happy, Jorik. He says that the label is very close to itself: 'It stands for me how I feel, how I live, what I stand for and what I want to radiate.' ...

For Believers connected Parfois with a Franchise partner for The Netherlands. Accessory brand Parfois made a flying start in the Netherlands in 2017 and continues this line for a while. The company opened a new store in Zwolle December 2017. After Amstelveen, Eindhoven, Rotterdam, The Hague and Utrecht, women can now also visit a store full of accessories in Zwolle. The Portuguese brand Parfois opened its sixth Dutch shop on Sunday 17 December 2017 at Diezerstraat 21. "We just want to be t...

Sneaker search engine Sneakerjagers.nl crosses the border. The Utrecht start up Sneakerjagers.nl that in a short time grew to over 1 million page views a month is going across the border. The “Shazam for sneakers”, according to its founders is an online media platform that allows the user to quickly and easily find the right sneaker in the right size of all relevant brands. By using social media, followers receive a daily update on new releases, blogs and the best selle...

Are you a Senior Designer or Creative Manager? Looking for a new challenge to work for an international vertical retail organisation with strong global growth? Check our recruitment page, we have multiple job opportunities available. More info at http://for-believers.com/new/recruitment/ ...

World's biggest search engine has added a new feature: it now shows how busy your favourite store is. Google has announced it in an update, informing people the best time to go shopping, or how to avoid the busiest hours and save time. Millions of stores worldwide are equipped with the feature, including some Dutch companies. The option is only available for mobile devices. When searching for example for 'de Bijenkorf Amsterdam' and tapping 'more about', the info will display itself ...

Imagine that in the future you could download 3D shoe design files, adjust them to your digital foot scan and print them out, including a fully functional electrical circuit with wifi, so your shoe can help you find the way home or prevents you from falling. Far fetched? Maybe not! Slem  will show you the latest developments in 3D printing, scanning and wearable technology throughout Hall 3 at GDS in Dusseldorf fromJuly 29-31. This Digital Craft Highlight Route shows how far we...

Most companies think that the best time to recruit new talent is January. This however, is a common mistake. Research shows that companies indeed search for new employees in January, out of the sheer belief that candidates aim to start the year (looking for) a new challenge. The actual situation is different; while the amount of new job opportunities declines over the summer, the number of applications per vacancy increases significantly. Data from last year shows that the number of appl...

Over the years, For Believers has made a firm print in the footwear industry. We support a wide variety of footwear brands at every stage of their growth. We connect industry professionals with various international partners, covering the entire product lifecycle from design to production, to distribution and international sales. We provide expert management consulting and strategic advisory services to help companies achieve growth. Are you ready for the next step? Then come connect ...

Trade shows are that time of the year when brands, distributors, media and fashion professionals all meet up on one spot. Apart from showcasing your business competences, it is an excellent opportunity to spot new trends, size up the competition, getting informed on latest technologies and strengthening your network. Since this is what For Believers does year round, our in depth knowledge and global network enables us to be a step ahead in providing the right business opportunities...

As fashion and technology are inventing new ways to congregate, futuristic fabrics have been in development for some time now. Fashion startup Dropel Fabrics wants to close the gap between everyday clothes and wearable technology. The six-month-old company has set out to  integrate its hydrophobic textiles — which allow spilled liquids to roll right off the fabric — into the production cycles of popular retailers and up-and-coming designers. Dropel isn’t the only h...

Klaus Vogel, the co-founder of the Berlin fashion fair 'Premium' is to establish a new exhibition in the UK. Together with his daughter and trend agency WGSN,  Vogel will be organizing  'WeAr Select' in London. Launching in January next year, WeAr will open its doors to international buyers, merchandisers and media to explore a hand-picked selection of the best, most creative up and coming designers as well as leading established brands. There will be a maximum of 300 desig...

The Dutch online market is booming: it has seen a 19% rise in purchases for the first quarter in 2015. Dutch consumers made  35.6 million online purchase transactions, compared to 30 million in the same period last year, according to latest research on online consumer spending. Eighty percent of online purchases are products like clothing and  electronics. The remaining twenty percent are services like holidays and insurance. The largest growth in purchases was seen in the sal...

Zalando, Europe's largest specialist fashion and footwear e-tailer, has bought Berlin's insolvent urban and streetwear fair Bread & Butter. In doing so, the German e-tailer  has secured the future of the fashion fair. The German online retail giant has specified that the edition being held this July will be the last one organised in the current structure. The last regular edition of the trade fair will take place early next month (7 - 9 July)  at the for...

Levi Strauss & Co. and Google are collaborating on an initiative aimed to make jeans, jackets, shirts and even underwear into wearable technology input devices. 'Project Jacquard' is being introduced at Google’s developers’ conference and will endeavor to put the input functions available on smartwatches and smart glasses directly into woven fabrics. Conductive fibers, developed by Google through a Japanese firm, can be woven into virtually any type of woven textile, without so much as the ...

Chanel was one of the last fashion brands standing that did not offer e-commerce on products other than cosmetics and licensed products. They have  long defended their decision to refrain from allowing customers to shop its high-end wares online. Bruno Pavlovsky, President of Chanel Fashion, has said Chanel's first dip into e-commerce will be about "creating a luxury experience, as only Chanel can do." For Pavlovsky, Chanel's entrance into e-commerce is not about trying to boost sal...

Michael Kors to open state-of-the-art distribution centre in the Netherlands Luxury fashion brand Michael Kors is to open a new state-of-the-art distribution centre in Europe. Situated in Trade Port North in Venlo, the Netherlands, the 1,000,000-square-foot facility will service all of the company’s European and Middle Eastern retail, wholesale and e-commerce needs. Construction on the new European Distribution Centre will begin next month and the new facility is expected to create...

Model and YouTuber Anna Grostina on beauty ideals and becoming a social sensation. The importance of social media is stressed for most up-and-coming models, but Latvian newcomer Anna Grostina has found a unique way to utilize the medium. Sharing short films and arty pictures via Instagram and YouTube, Grostina has developed a fan base by avoiding the trappings of selfies and self-promotion. With a show season that included turns at Givenchy, Loewe, and Miu Miu, Grostina is a girl in h...

Apple has pulled out the stops in marketing the Apple Watch to the fashion world. But how are fashionistas responding? In an unprecedented marketing campaign estimated to have cost $38 million, Apple has strategically chosen former supermodel Christy Turlington Burns to launch the Apple Watch and took out a 12 page ad in Vogue’s March 2015 issue. Instead of resting on its technical innovation, the Apple Watch marketing strategy is going after a  fashion conscious demographic .  ...

Luxury companies have long relied on “heritage” to lend prestige to their products. But heritage without innovation can quickly start to feel dusty and dated. Of course, leading luxury brands are harnessing the power of the Internet to drive exciting new innovations in e-commerce and online communications. Yet these same brands are largely missing the opportunity to embed technology into core business thinking and create new and innovative products and services.  Read more  ...

Unless you spent the past month underneath a rock, you have probably heard enough buzz surrounding the Apple Watch’s unveiling to last a lifetime. Apple’s foray into the smart watch space is just the latest indication that the wearables market is forcing its way into the mainstream. Recent research from Business Insider projects that the number of wearable units shipped globally will rise from just 33 million in 2015, to 148 million by 2019. Read more  ...

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For Believers connects the brand Zizzi a plus size Fashion label from Denmark with a new franchise partner in The Netherlands. This week they will open a store in Delft and in week 38 the second store in Amersfoort.  ...

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