Some people talk about change. I make it happen. After spending more than 25 years in the fashion industry—working in Amsterdam, Eindhoven, and Italy—I saw an opportunity. In 2010, I founded For Believers to fill that gap and create something meaningful.

I’m not just another founder; I’ve lived this journey. From my early roles at Diesel, Tommy Hilfiger, Sixty, Gant Footwear, Elle Magazine, and Esprit, I know how challenging it can be to find the right career fit—because I’ve been through it. My experience has given me a deep understanding of wholesale, retail, omnichannel, and e-commerce, and I’ve seen firsthand how these industries shape and evolve brands.

With For Believers, my mission is clear: to make job searches easier for people, help companies find the right talent, and connect brands with partners that help them expand into new territories. This isn’t just work to me—this is about building bridges and making meaningful connections that transform businesses.

Born and raised in Noord-Brabant, I combine my Dutch roots with global experience. My degree from HEAO in Eindhoven provided me with a foundation in communication, and over the years, I’ve developed a vision-driven approach that gets results.

When I’m not working, you can find me traveling, exploring the main shopping streets of cities worldwide, seeking out the best coffee spots, and immersing myself in healthy food culture.