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Co-founder Berlin's 'Premium' to launch new fashion fair in London

Klaus Vogel, the co-founder of the Berlin fashion fair 'Premium' is to establish a new exhibition in the UK. Together with his daughter and trend agency WGSN, Vogel will be organizing 'WeAr Select' in London. Launching in January next year, WeAr will open its doors to international buyers, merchandisers and media to explore a hand-picked selection of the best, most creative up and coming designers as well as leading established brands.

There will be a maximum of 300 designers on show but each will be limited to displaying only key items, or the 'story-tellers' of their new collection in order to revolutionise the buying process by providing a first, concise overview.

"Consumers are looking for diversity on the high street and we see brilliant designers in small and established brands, as well as new graduate talent, creating fresh and exciting collections. Unfortunately, fashion buyers are very time poor during the tradeshow season and simply aren't always able to give designers the attention they need and deserve at shows," says Klaus Vogel.

"Along with our trend partner WGSN, our team will hand-select some of the very best the world has to offer in fashion designers - from the US, UK, Paris, Italy, and Tokyo to the less well-known areas such as mainland China, Brazil, Mexico, Thailand and Korea to name just a few.

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