Co-founder Berlin's 'Premium' to launch new fashion fair in London
Vogel, the co-founder of the Berlin fashion
fair 'Premium' is to establish a new exhibition in the UK. Together
with his daughter and trend agency WGSN,
Vogel will be organizing 'WeAr
Select' in London. Launching
in January next year, WeAr will open its doors to international buyers,
merchandisers and media to explore a hand-picked selection of the best, most
creative up and coming designers as well as leading established brands.
will be a maximum of 300 designers on show but each will be limited
to displaying only key items, or the 'story-tellers' of their new
collection in order to revolutionise the buying process by providing a first,
are looking for diversity on the high street and we see brilliant designers in
small and established brands, as well as new graduate talent, creating fresh
and exciting collections. Unfortunately, fashion buyers are very time poor
during the tradeshow season and simply aren't always able to give designers the
attention they need and deserve at shows," says Klaus Vogel.
with our trend partner WGSN, our team will hand-select some of the very best
the world has to offer in fashion designers - from the US, UK, Paris, Italy,
and Tokyo to the less well-known areas such as mainland China, Brazil, Mexico, Thailand and
Korea to name just a few.
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