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Fashion world reacts to the Apple Watch

Apple has pulled out the stops in marketing the Apple Watch to the fashion world. But how are fashionistas responding? In an unprecedented marketing campaign estimated to have cost $38 million, Apple has strategically chosen former supermodel Christy Turlington Burns to launch the Apple Watch and took out a 12 page ad in Vogue’s March 2015 issue. Instead of resting on its technical innovation, the Apple Watch marketing strategy is going after a fashion conscious demographicRead more  

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