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Luxury must take hold of its digital destiny

Luxury companies have long relied on “heritage” to lend prestige to their products. But heritage without innovation can quickly start to feel dusty and dated. Of course, leading luxury brands are harnessing the power of the Internet to drive exciting new innovations in e-commerce and online communications. Yet these same brands are largely missing the opportunity to embed technology into core business thinking and create new and innovative products and services. Read more 

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